Store Feature: Too Good General Store

As you can tell by its name, Too Good General Store is not your usual general store. Located in the historic city of Unionville, ON, its name is both appropriate to the products it carries, as well as a nod to Unionville's past. It is a modern twist to the general store concept, offering small batch, handcrafted, made-in Canada products.

Photo courtesy of Too Good General Store

Starting Too Good General Store was a very impulse decision for Sarah. “After 20 years in corporate marketing, I found myself not finding anything that lit a spark in me. I was trying to decide what to do next. It was when I was walking my dog along our main street in February of 2017 that I saw that my favourite store front was for lease. Over the next two weeks I talked to the landlord, got incorporated, designed a website, and started buying products with the goal of opening 8 days after getting the keys,” she explains. Shark Tank, where you at? You’re really missing out on this girl?

Too Good General Store's location is very important to Sarah. “Unionville is a unique, little town. It is a historical village settled in 1795, in the middle of suburban sprawl,” the tells us. “Like any other Main Street, we are very weather dependent with Summer being our busiest season.” However, Too Good General Store is that good that the locals have really embraced its concept and has become the destination for gifts in Markham year-rond.

Contributing to the community is so important to Sarah. Bringing in Canadian products was both a selfish and strategic decision for her. She makes sure that the products she carries are not just labelled Canadian. Everything in Too Good General Store is made in Canada by Canadian companies. Ain’t that great, eh?!

When it comes to Coal and Canary, Sarah says that we met her criteria of unique. “The candles are excellent, you can’t find anything like them, and they also come in great packaging.” Between the Crop Tops & Rain Drops and Loose Leaf Teas & Downhill Skis, she can't decide which one her favourite candle is.

“We take great care in curating our treasures and continually bring in new items so that every time you come in there are new treasures to uncover,” Sarah tells us. If you’re just as intrigued as us, make sure to visit Too Good General Store whenever you’re in Unionville. Also, check out their website and follow them on Facebook and Instagram.

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